International tourism fair World Travel Market 2011 will be held in the capital of Great Britain London on 7-10 November, UzA informs.

Uzbekistan, located in the heart of the Silk Road, attracts tourists from all over the world with its unique historical monuments, rich culture, traditions and scenic beauty.

Uzbekistan is an active participant of many international tourism fairs held in various states. National Company Uzbektourism is working closely with many travel companies in other countries to demonstrate the tourism potential of Uzbekistan to the world.

The World Travel Market 2011 is one such opportunity for the broader demonstration of the tourism potential of Uzbekistan, the company said.

World Travel Market is one of the lartest international tourism fairs. Last year’s fair was attended by 5,044 companies from 152 countries.

It is expected that this year’s fair will also gather thousands of representatives of tourism agencies and companies, scientists and experts from more than 150 countries.

According to Uzbektourism, Uzbekistan will be represented by companies like Uzbekistan Airways, Uzbekistan Railways and Uzbektourism itself.

The participation in the fair will open new opportunities for tourism development in Uzbekistan and expansion of cooperation with foreign partners.